Individual convenience-seeking: buying a phone, which lets you do lots of computing and social stuff on the go.
Collective convenience-seeking: the basic research needed to invent the phone and make it possible to produce and distribute.
寻求个人便利：买一部手机，可以让你在旅途中进行大量的计算和社交活动。
集体寻求便利：发明手机并使其能够生产和销售所需的基础研究。