2/ The need for a refreshed identity.
The current branding was created at the very beginning of the project's life which changed over time - we felt that it was no longer representative of our vision and products.
2/ 需要更新的身份。
当前的品牌是在项目生命之初创建的，随着时间的推移而变化——我们认为它不再代表我们的愿景和产品。