4/ This was due to several reasons, including low brand engagement since the brand does not convey a clear vision and messaging and it is reflected in its visual communication - it tried to convey different things at different times.
4/ 这是由于几个原因，包括品牌参与度低，因为品牌没有传达清晰的愿景和信息，它反映在其视觉传达中——它试图在不同的时间传达不同的东西。