13/ First, it inspires curiosity in Terra for those who may not have explored otherwise. Situating the Terra brand in one of America’s most beloved sports is a logically compelling avenue to catalyze that curiosity, especially with national broadcast TV exposure on the table.
13/首先，它激发了Terra中那些可能没有其他探索的人的好奇心。把Terra品牌放在美国最受欢迎的运动项目之一，从逻辑上讲，是一个激发这种好奇心的令人信服的途径，尤其是在国家广播电视台曝光的情况下。