18/ This very foundation is used to inform the visual language for the new app which is the portal to our upcoming mStable Meta Vault products.
A brand is ever-evolving to fit closer its narrative, and we will continue to work on brand positioning.

18/ 这个基础用于通知新应用程序的视觉语言，这是我们即将推出的 mStable Meta Vault 产品的门户。
一个品牌在不断发展以适应其叙事，我们将继续致力于品牌定位。

19/ With this we also want to establish a decentralised brand culture; while the brand guidelines define the outlines, the visual assets with community contributions can continue to evolve it.

19/ 以此我们也想建立去中心化的品牌文化；虽然品牌指南定义了轮廓，但具有社区贡献的视觉资产可以继续发展它。

17/ When we bring our new visuals on cool posters and swag: https://t.co/29KXGAu3eW

17/ 当我们在酷海报和赃物上带来新的视觉效果时：https://t.co/29KXGAu3eW

16/ This brand book is the foundation that defines a coherent design language for visual communication.
Following this, our new set of banners and POAPs has been used to define a visual concept that creates more consistent designs. https://t.co/lDd7AE5egr

16/ 这本品牌手册是定义视觉传达的连贯设计语言的基础。
在此之后，我们使用了一组新的横幅和 POAP 来定义创建更一致设计的视觉概念。 https://t.co/lDd7AE5egr

15/ There are two main modules that shape patterns.
The first pattern is based on a dot or circle while the second is based on the asterisk. They both can be coloured with primary and additional colours helping visuals characterise the content. https://t.co/rrLuFS4YIG

15/ 有两个主要模块可以塑造图案。
第一种模式基于点或圆，而第二种模式基于星号。它们都可以用原色和附加颜色着色，帮助视觉表征内容。 https://t.co/rrLuFS4YIG

14/ Graphic elements:
Graphic patterns have been created to provide visual movement, these are elements already used in the past brand language and we thought to keep and grow our libraries.

14/图形元素：
已创建图形图案以提供视觉运动，这些元素已在过去的品牌语言中使用，我们认为要保留和发展我们的图书馆。

13/ However, we felt the need to enrich the whole set by adding Tenor Sans font that is able to break the rhythm and characterise visuals. https://t.co/ic6U73LRVa

13/ 然而，我们觉得有必要通过添加能够打破节奏和表征视觉效果的 Tenor Sans 字体来丰富整个系列。 https://t.co/ic6U73LRVa

12/ Typography:
On typography the old font families Poppins and PT Mono have remained, they are useful providing contemporaneity and utilities for different forms of communications whether they are purely numeric or more targeted for brand messaging. https://t.co/Xh2qupUNl1

12/ 排版：
在排版方面，保留了旧字体系列 Poppins 和 PT Mono，它们为不同形式的通信提供了同时代性和实用性，无论它们是纯粹的数字还是更针对品牌信息。 https://t.co/Xh2qupUNl1

11/ Additional colours:
In the past, these colours have been used to characterise products so we thought to be conservative and we worked to rebalance the additional colours making them able to live with the brand being more involved in our ecosystem. https://t.co/H6D52KaIqM

11/ 其他颜色：
过去，这些颜色被用来表征产品，所以我们认为是保守的，我们努​​力重新平衡额外的颜色，使它们能够与品牌更多地参与我们的生态系统一起生活。 https://t.co/H6D52KaIqM

10/ The blue colour has become prominent with the goal of providing a sense of stability and trustworthiness. In addition, grey shades have been used to support information and details.

10/ 蓝色变得突出，目的是提供稳定和值得信赖的感觉。此外，灰色阴影已用于支持信息和细节。

9/ Main palette:
We rebalanced the brand upon its dark shades providing more depth with black variants and recalling the gold early stages of the internet. https://t.co/zwuhmX48Vz

9/ 主调色板：
我们重新平衡了品牌的深色调，为黑色变体提供了更多的深度，并回顾了互联网的黄金早期阶段。 https://t.co/zwuhmX48Vz

7/ For our approach several items were essential:
• Progressive refresh to continuously evolve
• We don't destroy and build on ruins but improve and reinforce our buildings
• Be flexible as the future of DeFi is uncertain
• Leave an open door for community contribution

7/ 对于我们的方法，有几项是必不可少的：
• 渐进式更新以不断发展
• 我们不会在废墟上破坏和建造，而是改善和加固我们的建筑物
• 在 DeFi 的未来不确定时保持灵活性
• 为社区贡献敞开大门

8/ Establishing the brand book.
We established the brand book - containing a refined colour palette, typography, and graphic elements such as texture patterns - a natural evolution of the visuals that were already present but establish guidelines to promote consistency.

8/ 建立品牌手册。
我们建立了品牌手册 - 包含精致的调色板、排版和图形元素，如纹理图案 - 已经存在的视觉效果的自然演变，但建立了促进一致性的指导方针。

6/ Start from what's important.
When it comes to a brand, it always starts with the vision and the mission. In our approach, we put these together with our values first and established a strengthened team and processes for an ever-evolving brand.

6/ 从重要的开始。
谈到品牌，总是从愿景和使命开始。在我们的方法中，我们首先将这些与我们的价值观结合在一起，并为不断发展的品牌建立了一个强大的团队和流程。

4/ This was due to several reasons, including low brand engagement since the brand does not convey a clear vision and messaging and it is reflected in its visual communication - it tried to convey different things at different times.

4/ 这是由于几个原因，包括品牌参与度低，因为品牌没有传达清晰的愿景和信息，它反映在其视觉传达中——它试图在不同的时间传达不同的东西。

5/ Early ventures, especially in DeFi, need to allow for flexibility as a product needs to adapt to the ecosystem.
The focus of the team and the team itself has shifted, so does the brand.

5/ 早期的企业，尤其是在 DeFi 领域，需要考虑灵活性，因为产品需要适应生态系统。
团队和团队本身的重心发生了变化，品牌也发生了变化。

3/ Changes in team and product mix.
Our team has shifted significantly and did not represent the mStable that was there in the past. Over time, the brand became outdated and we felt that it was no longer representative of our vision and products.

3/ 团队和产品组合的变化。
我们的团队发生了重大变化，并没有代表过去的 mStable。随着时间的推移，这个品牌变得过时了，我们觉得它不再代表我们的愿景和产品。

1/ Branding is important but difficult.
The young age of the industry and young companies testing for product-market fit all seek to establish a brand in a continuously changing and rapidly evolving industry.

1/ 品牌塑造很重要，但也很困难。
行业的年轻时代和测试产品市场契合度的年轻公司都寻求在不断变化和快速发展的行业中建立品牌。

2/ The need for a refreshed identity.
The current branding was created at the very beginning of the project's life which changed over time - we felt that it was no longer representative of our vision and products.

2/ 需要更新的身份。
当前的品牌是在项目生命之初创建的，随着时间的推移而变化——我们认为它不再代表我们的愿景和产品。

mStable design refreshed 🎨
We have introduced a new set of design guidelines with our latest design and branding refresh - here's our story.
https://medium.com/mstable/des...

mStable 设计焕然一新🎨
我们推出了一套新的设计指南，其中包含我们最新的设计和品牌更新——这就是我们的故事。
https://medium.com/mstable/des...